Web Applications: Advertising

Fonte: Google

  1. AdSense [33]
    Advertisement program for Website owners. Adverts generate revenue on either a per-click or per-thousand-ads-displayed basis, and are adverts shown are from AdWords users, depending on which adverts are relevant.
  2. AdWords [34]
    Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
    AdWords Website Optimizer [35]
    Integrated AdWords tool for testing different website content, in order to gain to the most successful advertising campaigns.
  3. Audio Ads [36]
    Radio advertising program for US businesses. Google began to roll this product out en masse on 15 May 2007 through its exisiting AdWords interface.
  4. Click-to-Call [37]
    Calling system so users can call advertisers for free at Google's expense from search results pages.
    Grants [38]
    Scheme for non-profit organizations to benefit from free Cost-Per-Click advertising on the AdWords network.
  5. TV Ads [39]
    CPM-driven television advertising scheme available on a trial basis, currently aimed towards professional advertisers, agencies and partners.